Dicta turns founder and executive conversations into LinkedIn posts that sound like the person who said it. Bring the calls, podcasts, webinars, or notes. We find the part worth publishing, write it in the right voice, and keep the cadence moving.
"They wrote 14 or 15 posts for me and it was my best performing content. I got the most likes, people messaging me, and an inbound lead."
Dan JamesHow it works
Three of our biggest contracts last year started with a panicked phone call. Something had failed in front of a customer, and suddenly there was budget for the thing nobody wanted to pay for in March.
I used to love selling the rescue. It's exciting, it's billable, and the client is grateful for about a quarter. Then I looked at our renewals and admitted the pattern: the clients who stay are the ones who never needed rescuing.
So that's what we sell now: the boring quarter. No emergencies, no war room, nothing your board hears about with an apology at the top.
Show me a quiet quarter and I'll show you a contract that renews without a meeting.
Results from one client, a B2B fractional CFO firm, over their first nine months. Outcomes depend on your source material, audience, and starting point.
You have probably already tried the alternatives. A ghostwriter who made you sound like a press release. An agency whose drafts were too salesy and too generic. An AI tool that was fast and sounded like nobody. They share one flaw: they start from a blank page instead of from you.
Dicta starts from what has already been said on sales calls, podcasts, webinars, and voice notes. The point of view is real, the language is yours, and the buyer recognizes themselves in it. And if you are the marketer running this, it stops being pulling teeth out of an overbooked executive: the source already exists, so you ship without booking another hour of their time.
Why Dicta is different
For the founder who has the point of view but not the time, and for the marketer who has to make executive visibility happen without chasing an overbooked exec for edits.
We do not ask someone to describe their voice and then guess. We study how they actually explain, qualify, object, joke, and land a point. The writing should feel familiar before it ever feels polished.
Test the voiceVoice cues: sentence rhythm, phrases, objections, favorite turns, words to avoid.
Sales calls, client meetings, podcasts, talks, webinars, founder notes, and internal POV docs usually contain more than enough raw material. You do not need another standing content interview on the calendar.
Bring one sourceSource material gets labeled as content, voice, background, historical, urgent, or off limits.
Month one teaches us what to keep, cut, and never say again. The goal is not zero involvement. The goal is faster approval because the drafts stop creating homework.
Read the objectionsEvery correction becomes a rule for the next batch.
Each month adds more proof points, sharper phrases, better topic judgment, and clearer performance signals. Dicta becomes a working memory for the leader's public voice.
Talk to usInsight bank, approved phrasing, content pillars, results, and audience signals.
Language-market fit
Sounding like the founder is half the job. The other half is sounding like an insider to the buyer. Dicta studies how your market actually talks about the problem: the words a CFO, a GC, or a RevOps lead would use. Each post should read as "someone who gets my world," not "a vendor describing a category."
Proof
"The process has been very easy. I gave you all my podcasts and my lives, all the raw material. You gave me the posts. Very quickly, not even three days. It sounds like me and I was very impressed."
"Great job extracting my voice and the topics. This is REALLY impressive."
"The posts are hitting well. These are great."
"I got the most likes, people messaging me, and an inbound lead."
Case study
B2B fractional CFO firm
Posting was sporadic. There was no content system, referral partners had gone quiet, and LinkedIn was not generating inbound conversations.
Referral partners who had gone quiet started reaching out again, and inbound conversations picked up. The team credited the renewed momentum to showing up consistently with a point of view.
Start with one sourcePricing
All plans include voice calibration, source extraction, content strategy, publishing, revisions, and Slack access.
Show up two or three times per week.
For leaders who need a steady public presence.
For multi-exec teams and heavier publishing.
Start here
Bring one strong source: a sales call, podcast, webinar, interview, panel, or voice note. We send two posts by email and review the other three on a working call.
FAQ
That is the job. We work from real transcripts, past content, and feedback, then build rules around how you speak, what you would say, and what you would never say.
Calls, podcasts, webinars, interviews, panels, voice notes, or written POV docs. The more useful the source, the better the posts.
We can help you set that up. Zoom, Meet, Fathom, Otter, Granola, and similar tools are enough to start.
The first month has more calibration. After that, the goal is quick review, clear approval, and fewer rewrites.
No. AI can help with draft speed, but the work is source selection, voice protection, buyer language, editing, publishing, and learning from feedback.
You tell us what missed. We fix the draft and turn that correction into a rule so future posts get closer.
Yes. Scale plans can support multiple speakers with separate voice profiles, source lanes, and content pillars.
Content is rarely a same-day lead machine. It builds trust, gives outbound a stronger surface area, and makes the right people more likely to recognize your point of view when sales starts a conversation.
Yes. We use your transcripts to create your content. Sensitive names, client details, and internal information are kept out of public posts unless you approve them.
Yes. Plans are month to month. Stay because the work is useful, not because a contract traps you.
Both. You get the posts and the judgment behind them: which ideas are worth publishing, what is landing, and what to cut. It is not a training course or a posting-calendar template you have to run yourself. We do the work and share the reasoning.
Organic, founder- and executive-led content. We do not run paid. Think of it as the credible surface your outbound, sales, and profile point to. When the right person checks, there is real thinking there.
Yes. You get Slack access and a working relationship, not a faceless queue. If you are the marketer, we are the extra capacity that makes executive visibility happen without adding to the exec's plate.
Yes. Most teams do. We calibrate one voice first, then expand to others once it is dialed in. Scale plans support multiple speakers with separate voice profiles, so each person sounds like themselves.
Send one source and see the first five posts before you commit to a retainer.
Get 5 posts from one callStart a conversation
A few details are enough. We will review them and get back to you by email.